This is not a paid advertisement

Jonathan is pretty creative.
This quality was always appreciated and supported when he was in the Gallagher/Reinier multiage classroom for elementary school. Since being in middle school has been such a huge change (with different teachers and expectations) Jonathan has not had many chances to truly display his most creative work. He felt sort of "stuck" as he completed various read and respond assignments.

When he was given an assignment to create an advertisement for a health product, he saw it as his chance to do something more out of the ordinary (similar to the focus study presentations he had done in elementary school). Together we started brainstorming ideas, and by the end of the night he had written a script, come up with a product name, and recorded a short commercial. (see below)



Because they had been learning about how people are influenced and the types of media messages often used, Jonathan was required to include at least three advertising methods. It really turned out cute - especially considering we got it done in two days (writing, filming, and editing included).

In case you missed some of the more subtle "jokes" in the film...
(1) Take a closer look at the names of each of the experts - obviously all the same doctor.
(2) Listen to the great offer at the end - to double your bottle size AND your pill size.
(3) The medication is called "i.b.quiet" (similar to ibuprofen but pronounced "I BE QUIET").
(4) The medicine quiets the voices in your head - did you see the phone number?
(5) An excellent price, but how about that shipping and handling!?!
(6) What's that song playing in the background of the video? It was chosen for its lyrics.

4 comments:

andrew bunton said...

wow. That was FUNNY i like the "docter"names you gavei it.

Anonymous said...

This is funny! Excellent job on the Dr names. Also liked all your subtle jokes! Way to go - Jonathan!
Christy

april said...

Okay, I about wet myself when he said 'EASY TO SWALLOW'!!! hahaha! Also, the phone #555-Shhh ....haha!
Oh my gosh, seriously, Jonathan, that was VERY funny. Great job!!
......and we'll double the pill size!!

Anonymous said...

Yes, when I saw your ad I had to buy a bottle, and my second personality had to buy a bottle too, and my third personality had to by a bottle, my fourth personality was thrilled, and my fifth personality felt cheated, so he bought two bottles. Now that we have been taking the pills for a week now, we don't talk to each other any more. It really works!