Choices

How do you choose a paint color for your walls?
I love the names.

Not brown, but Sauteed Mushroom.
Not pink, but Love Bird.
Not gold, but Safari Sun.
Not cream, but Quiet Hush.
Not purple, but Iced Violet.
Not biege, but Toasted Almond.
Not tan, but Pony Tail.
Not green, but Crocodile Tears.
Not off white, but Crescent Moon.
Not maroon, but Raspberry Jam.
Who comes up with these?

Today I painted my bedroom a pretty light blueish-grey.
Ghost ship. Moondance. Nordic Blue. Dockside Haze.
The color I chose was April Sky.